Last updated: April 05, 2026
This Privacy Notice for Institute of LAG Research ("we," "us," or "our") describes how and why we might access, collect, store, use, and/or share ("process") your personal information when you use our services ("Services"), including when you:
Questions or concerns? Reading this Privacy Notice will help you understand your privacy rights and choices. If you do not agree with our policies and practices, please do not use our Services. If you still have any questions or concerns, please contact us at contact@lag-institute.com.
What personal information do we process? When you visit, use, or navigate our Services, we may process personal information depending on how you interact with us and the Services, the choices you make, and the products and features you use. Learn more in 1. What Information Do We Collect?
Do we process any sensitive personal information? Some of the information may be considered "special" or "sensitive" in certain jurisdictions, for example your racial or ethnic origins, sexual orientation, and religious beliefs. We may process sensitive personal information when necessary with your consent or as otherwise permitted by applicable law. Learn more in Sensitive Information.
Do we collect any information from third parties? We do not collect any information from third parties.
How do we process your information? We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law. We may also process your information for other purposes with your consent. Learn more in 2. How Do We Process Your Information?
In what situations and with which parties do we share personal information? We may share information in specific situations and with specific third parties. Learn more in 4. When and With Whom Do We Share Your Personal Information?
How do we keep your information safe? We have adequate organizational and technical processes and procedures in place to protect your personal information. However, no electronic transmission over the internet or information storage technology can be guaranteed to be 100% secure. Learn more in 9. How Do We Keep Your Information Safe?
What are your rights? Depending on where you are located geographically, the applicable privacy law may mean you have certain rights regarding your personal information. Learn more in 10. What Are Your Privacy Rights?
How do you exercise your rights? Visit memori.baby/privacy-request or contact us directly.
In Short: We collect personal information that you provide to us.
We collect personal information that you voluntarily provide to us when you register on the Services, express an interest in obtaining information about us or our products and Services, when you participate in activities on the Services, or otherwise when you contact us.
Personal information provided by you may include:
When necessary, with your consent or as otherwise permitted by applicable law, we process the following categories of sensitive information:
We may provide you with the option to register with us using your existing social media account details (like your Facebook or X account). If you choose to register in this way, we will collect certain profile information about you from the social media provider, such as your name, email address, friends list, and profile picture. See 6. How Do We Handle Your Social Logins? for more details.
If you use our application(s), we also may collect the following information if you choose to provide us with access or permission:
In Short: Some information — such as your Internet Protocol (IP) address and/or browser and device characteristics — is collected automatically when you visit our Services.
We automatically collect certain information when you visit, use, or navigate the Services. This information does not reveal your specific identity but may include device and usage information, such as your IP address, browser and device characteristics, operating system, language preferences, referring URLs, device name, country, location, and other technical information.
The information we collect includes:
All personal information that you provide to us must be true, complete, and accurate, and you must notify us of any changes to such personal information.
In Short: We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law. We may also process your information for other purposes only with your prior explicit consent.
We process your personal information for a variety of reasons, including:
In Short: We only process your personal information when we believe it is necessary and we have a valid legal reason to do so under applicable law.
The GDPR and UK GDPR require us to explain the valid legal bases we rely on to process your personal information:
We may process your information if you have given us specific permission (express consent) to use your personal information for a specific purpose, or in situations where your permission can be inferred (implied consent). You can withdraw your consent at any time.
In some exceptional cases, we may be legally permitted under applicable law to process your information without your consent. We may also disclose de-identified information for approved research or statistics projects, subject to ethics oversight and confidentiality commitments.
In Short: We may share information in specific situations described in this section and/or with the following third parties.
We may need to share your personal information in the following situations:
We have not disclosed, sold, or shared any personal information to third parties for a business or commercial purpose in the preceding twelve (12) months. We will not sell or share personal information in the future belonging to website visitors, users, and other consumers.
In Short: We provide products, features, and tools that utilize artificial intelligence (AI), machine learning, and similar technologies (collectively, "AI Products"). Our AI processing is divided into two categories: on-device processing and external API processing.
On-Device AI Processing:
Our AI engine for predictive analytics, pattern detection, health trend analysis, and our face recognition model for person identification are executed entirely on the user's device using Apple CoreML. No childcare data, health records, photographs, or personal information is transmitted to external servers for these processes. On-device AI functions include predictive analytics, image analysis (bottle, diaper, and thermometer detection), machine learning models, and video analysis (mosaic processing).
Model Quality Improvement: To improve the accuracy of our scanning features, cropped images of detected objects (thermometers, bottles, diapers) that do not contain persons or backgrounds may be transmitted to and stored on our cloud storage. These images do not contain personally identifiable information. For the purpose of improving our face recognition model, facial feature embeddings (numerical vector representations) extracted from photographs stored on our cloud storage may be used for model training. These embeddings are mathematical representations from which the original images cannot be reconstructed. None of this data is shared with third-party AI service providers.
External API Processing: Our semantic search feature sends only the user's search query (natural language text) to the Anthropic. No childcare data, health records, photographs, or personal information is included in API requests. All search result matching is performed on the user's device.
How to Opt Out: On-device AI processing is a paid plan feature and is not performed on the free plan. AI processing can be stopped by canceling the paid plan. The semantic search feature can be individually disabled in the app settings.
In Short: If you choose to register or log in to our Services using a social media account, we may have access to certain information about you.
Our Services offer you the ability to register and log in using your third-party social media account details (like your Facebook or X logins). Where you choose to do this, we will receive certain profile information about you from your social media provider, including your name, email address, friends list, and profile picture.
We will use the information we receive only for the purposes that are described in this Privacy Notice. Please note that we do not control, and are not responsible for, other uses of your personal information by your third-party social media provider. We recommend that you review their privacy notice to understand how they collect, use, and share your personal information.
In Short: We may transfer, store, and process your information in countries other than your own.
Our servers are located in the United States and Japan. If you are accessing our Services from outside these countries, please be aware that your information may be transferred to, stored by, and processed by us in our facilities and in the facilities of the third parties with whom we may share your personal information.
If you are a resident in the European Economic Area (EEA), United Kingdom (UK), or Switzerland, please note these countries may not have data protection laws as comprehensive as those in your country. However, we will take all necessary measures to protect your personal information in accordance with this Privacy Notice and applicable law, including through the European Commission's Standard Contractual Clauses (SCCs).
In Short: We keep your information for as long as necessary to fulfill the purposes outlined in this Privacy Notice unless otherwise required by law.
We will only keep your personal information for as long as it is necessary for the purposes set out in this Privacy Notice, unless a longer retention period is required or permitted by law. No purpose in this notice will require us to keep your personal information for longer than the period of time in which users have an account with us.
When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize such information, or, if this is not possible, we will securely store your personal information and isolate it from any further processing until deletion is possible.
In Short: We aim to protect your personal information through a system of organizational and technical security measures.
We have implemented appropriate and reasonable technical and organizational security measures designed to protect the security of any personal information we process. However, despite our safeguards and efforts to secure your information, no electronic transmission over the Internet or information storage technology can be guaranteed to be 100% secure. You should only access the Services within a secure environment.
In Short: Depending on your state of residence in the US or in some regions, such as the European Economic Area (EEA), United Kingdom (UK), Switzerland, and Canada, you have rights that allow you greater access to and control over your personal information.
In some regions (like the EEA, UK, Switzerland, and Canada), you have certain rights under applicable data protection laws, including the right to: (i) request access and obtain a copy of your personal information, (ii) request rectification or erasure, (iii) restrict the processing of your personal information, (iv) if applicable, data portability, and (v) not be subject to automated decision-making. If a decision that produces legal or similarly significant effects is made solely by automated means, we will inform you, explain the main factors, and offer a simple way to request human review.
To make such a request, please use the contact details provided in 21. How Can You Contact Us About This Notice?
If you are located in the EEA or UK and you believe we are unlawfully processing your personal information, you also have the right to complain to your Member State data protection authority or the UK data protection authority.
If you are located in Switzerland, you may contact the Federal Data Protection and Information Commissioner (FDPIC).
If we are relying on your consent to process your personal information, you have the right to withdraw your consent at any time by contacting us or updating your preferences. Please note that this will not affect the lawfulness of the processing before its withdrawal.
If you would at any time like to review or change the information in your account or terminate your account, you can log in to your account settings and update your user account.
Upon your request to terminate your account, we will deactivate or delete your account and information from our active databases. However, we may retain some information in our files to prevent fraud, troubleshoot problems, assist with any investigations, enforce our legal terms, and/or comply with applicable legal requirements.
If you have questions or comments about your privacy rights, you may email us at contact@lag-institute.com.
Most web browsers and some mobile operating systems and mobile applications include a Do-Not-Track ("DNT") feature or setting you can activate to signal your privacy preference not to have data about your online browsing activities monitored and collected. At this stage, no uniform technology standard for recognizing and implementing DNT signals has been finalized. As such, we do not currently respond to DNT browser signals or any other mechanism that automatically communicates your choice not to be tracked online. If a standard for online tracking is adopted that we must follow in the future, we will inform you about that practice in a revised version of this Privacy Notice.
California law requires us to let you know how we respond to web browser DNT signals. Because there currently is not an industry or legal standard for recognizing or honoring DNT signals, we do not respond to them at this time.
In Short: If you are a resident of California, Colorado, Connecticut, Delaware, Florida, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah, or Virginia, you may have specific privacy rights.
| Category | Examples | Collected |
|---|---|---|
| A. Identifiers | Contact details, such as real name, alias, postal address, telephone or mobile contact number, unique personal identifier, online identifier, IP address, email address, and account name | YES |
| B. Personal information (California Customer Records statute) | Name, contact information, education, employment, employment history, and financial information | YES |
| C. Protected classification characteristics | Gender, age, date of birth, race and ethnicity, national origin, marital status, and other demographic data | YES |
| D. Commercial information | Transaction information, purchase history, financial details, and payment information | NO |
| E. Biometric information | Fingerprints and voiceprints | YES |
| F. Internet or other similar network activity | Browsing history, search history, online behavior, interest data, and interactions with our and other websites, applications, systems, and advertisements | NO |
| G. Geolocation data | Device location | YES |
| H. Audio, electronic, sensory, or similar information | Images and audio, video or call recordings created in connection with our business activities | YES |
| I. Professional or employment-related information | Business contact details, job title, work history, and professional qualifications | NO |
| J. Education Information | Student records and directory information | NO |
| K. Inferences drawn from collected personal information | Inferences drawn from any of the collected personal information listed above to create a profile or summary about an individual's preferences and characteristics | NO |
| L. Sensitive personal information | Biometric data, health data, and personal data from a known child | YES |
We only collect sensitive personal information as defined by applicable privacy laws or the purposes allowed by law or with your consent.
Under certain US state data protection laws, you may have the following rights (subject to applicable law):
Visit memori.baby/privacy-request or email us at contact@lag-institute.com.
If you submit the request through an authorized agent, we may need to collect additional information to verify your identity before processing your request.
If we decline to take action regarding your request, you may appeal our decision by emailing us at contact@lag-institute.com. If your appeal is denied, you may submit a complaint to your state attorney general.
California Civil Code Section 1798.83 permits our users who are California residents to request and obtain from us, once a year and free of charge, information about categories of personal information (if any) we disclosed to third parties for direct marketing purposes. Please submit your request in writing using the contact details provided in 21. How Can You Contact Us About This Notice?
In Short: You may have additional rights based on the country you reside in.
We collect and process your personal information under the obligations and conditions set by Australia's Privacy Act 1988 and New Zealand's Privacy Act 2020.
If you do not wish to provide the personal information necessary to fulfill their applicable purpose, it may affect our ability to offer you the products or services that you want, respond to or help with your requests, manage your account with us, and confirm your identity and protect your account.
At any time, you have the right to request access to or correction of your personal information by using the contact details provided in 22. How Can You Review, Update, or Delete the Data We Collect From You?
Anonymized research data contributed through the Partner Ultra plan is de-identified at the point of collection and cannot be traced back to individual users. As such, this data is retained indefinitely for research purposes and is not subject to deletion requests, as it no longer constitutes personal data.
Our Partner Ultra plan offers a reduced subscription rate for users who consent to contribute anonymized, de-identified childcare statistics for research purposes. This data cannot be linked to any individual user and does not constitute personal information. The price difference reflects the value of aggregated research data, not the sale of personal information.
Our AI engine performs all predictive analytics, pattern analysis, and health trend detection locally on the user's device using Apple CoreML. No childcare data, health records, or personal information is transmitted to external servers for AI processing. Our semantic search feature uses the Anthropic API to process natural language search queries only; no childcare data is included in these requests.
Users may optionally indicate medical conditions (such as Down syndrome, Turner syndrome, or preterm birth) for their child to enable condition-specific growth charts and care recommendations. This information is stored on our servers to enable family sharing and is treated as sensitive health information. Users may remove these flags at any time through the app settings.
With explicit user consent, facial feature embeddings derived from photos may be transmitted to our servers for the purpose of improving our infant face recognition model. These embeddings are mathematical vector representations and cannot be used to reconstruct the original images. Users may opt out of this data contribution at any time.
This app is designed for parents and guardians to manage childcare records for their infants and young children. It is not intended to be operated directly by children under the age of 13.
We collect information about children, including name, date of birth, growth measurements, health records, and photographs, only with the consent and direct input of their parent or legal guardian.
Parents and guardians have the right to review the personal information collected about their child, request correction or deletion of their child's personal information, and withdraw consent for data collection at any time.
We do not knowingly collect personal information directly from children under 13. If we become aware that personal information has been collected from a child without parental consent, we will promptly delete such data.
To request access to, correction of, or deletion of your child's data, please use the account settings within the app or contact us at contact@lag-institute.com.
In Short: Yes, we will update this notice as necessary to stay compliant with relevant laws.
We may update this Privacy Notice from time to time. The updated version will be indicated by an updated "Last updated" date at the top of this Privacy Notice. If we make material changes to this Privacy Notice, we may notify you either by prominently posting a notice of such changes or by directly sending you a notification. We encourage you to review this Privacy Notice frequently to be informed of how we are protecting your information.
If you have questions or comments about this notice, you may email us at contact@lag-institute.com or contact us by post at:
Institute of LAG Research 16192 Coastal Hwy Lewes, Sussex, DE 19958 United States
You have the right to request access to the personal information we collect from you, details about how we have processed it, correct inaccuracies, or delete your personal information. You may also have the right to withdraw your consent to our processing of your personal information. These rights may be limited in some circumstances by applicable law.
To request to review, update, or delete your personal information, please visit: memori.baby/privacy-request